Oreo brings a blockbuster first day first show screening for Kollywood fans !

Oreo brings a blockbuster first day first show screening for Kollywood fans 

OREO joins Tamil Nadu's Pongal festivities by launching limited edition cinema-themed packs and exclusive first-day-first-show movie tickets for the ultimate cinematic treat

         January 12, 2024: This Pongal, OREO, the world's No.1 and India's favourite cookie brand, is set to captivate the hearts of Tamil Nadu with its exclusive cinema-themed limited-edition packs. Pongal is more than just a joyful celebration of new beginnings. It's a time when the state erupts in cinematic fervor, with fans flocking to theatres for ‘first-day-first show’ excitement. Embracing this ritual and fervor for cinema during the festive season, OREO has unveiled specially designed packs to add a touch of magic to Pongal celebrations.

        Speaking about this, Mr. Nitin Saini, VP- Marketing, Mondelez India, said, “Tamil Nadu is a priority market for us with Pongal being not only the biggest festival in the state but also a time for most awaited Kollywood releases. OREO strives to break the seriousness of adulthood with playfulness and what better way to do that in Tamil Nadu than by rooting ourselves deeply into culture through the magic of cinema. With our limited-edition OREO Movie Ticket packs, we hope to add a touch of sweetness and cinematic joy to everyone's Pongal celebrations by offering the coveted first-day-first-show unique movie-watching experience to our OREO lovers.” 

Shekhar Banerjee, Chief Client Officer & Office Head, West, North & East, Wavemaker India added, “As Wavemaker we have seen huge success with Micro marketing initiatives in the past across Mondelez brands. Our attempt here is to captivate the movie fanatics of southern India. We partnered with PVR for an exclusive Oreo-fueled Captain Miller screening in Chennai. We also leveraged Mesh, Wavemaker’s social listening and real-time data processing capabilities to understand behavior of movie lovers and targeted moviegoers across platforms like YouTube, BookMyShow, and Paytm, ensuring a joyful Pongal experience for Chennai's cinema enthusiasts, powered by Oreo.

Mayuresh Dubhashi, Group Executive Creative Director said, "This is another step in entrenching Oreo into Indian culture. We hijacked every single medium associated with Pongal blockbuster releases - OOH, trailers, theatres, even 28-foot tall movie poster cutouts. All in the effort to free Tamil moviegoers from the clutches of black ticketing and give them the option to enjoy their favourite movie, first day, first show."

           OREO has introduced a special INR 35 pack as a tribute to the rich cinematic culture of Tamil Nadu and aims to captivate the hearts of OREO enthusiasts across Chennai. In addition to the blue packs, OREO has launched limited-edition Movie Ticket packs. 2000 of these special packs, adorned in classic black and white will act as a golden ticket, granting 2000 lucky consumers free entry to an exclusive first-day first show of their favorite films. Exclusively available on Big Basket, the fans who grab these packs are in for a treat as they get to enjoy their favorite movie with their loved ones and the delectable taste of OREO in hand.